We weigh the promise and peril of the AI agent economy, pressing into how overprovisioned non-human identities, shadow AI, and SaaS integrations expand risk while go-to-market teams push for speed. A CMO and a CFO align on governance-first pilots, PLG trials, buyer groups, and the adoption metrics that sustain value beyond the sale. • AI adoption surge matched by adversary AI • Overprovisioned agents and shadow AI in SaaS • Governance thresholds before budget scale • PLG trials, sandbox, and...
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We weigh the promise and peril of the AI agent economy, pressing into how overprovisioned non-human identities, shadow AI, and SaaS integrations expand risk while go-to-market teams push for speed. A CMO and a CFO align on governance-first pilots, PLG trials, buyer groups, and the adoption metrics that sustain value beyond the sale. • AI adoption surge matched by adversary AI • Overprovisioned agents and shadow AI in SaaS • Governance thresholds before budget scale • PLG trials, sandbox, and...
The Ecosystem Growth Playbook Designed for Canva/Indy Sen - Cha-Ching, Zen, Batman ~ Spark of Ages Ep 41
Spark of Ages
1 hour 21 minutes
4 months ago
The Ecosystem Growth Playbook Designed for Canva/Indy Sen - Cha-Ching, Zen, Batman ~ Spark of Ages Ep 41
Indy Sen, ecosystem marketing lead at Canva, shares his journey through tech giants like Salesforce, Box, MuleSoft, Google, and now Canva, where he's applying his unique "messaging as an API" philosophy to build an ecosystem that serves as a powerful multiplier for the entire company. • Canva's mission of empowering the world to design has evolved from consumer beginnings to enterprise solutions • The ecosystem functions as a multiplier, helping source innovations from third-party developers...
Spark of Ages
We weigh the promise and peril of the AI agent economy, pressing into how overprovisioned non-human identities, shadow AI, and SaaS integrations expand risk while go-to-market teams push for speed. A CMO and a CFO align on governance-first pilots, PLG trials, buyer groups, and the adoption metrics that sustain value beyond the sale. • AI adoption surge matched by adversary AI • Overprovisioned agents and shadow AI in SaaS • Governance thresholds before budget scale • PLG trials, sandbox, and...
