Retailers have become data-rich but insight-poor. They know who their shoppers are, what they buy, when they buy, and even how they move through stores — yet much of this intelligence sits trapped in silos across loyalty programs, digital media, and in-store analytics systems.

Retail Media Networks (RMNs), built to monetize this data, often still operate as fragmented systems — digital screens on one end, campaign dashboards on another, disconnected from the physical reality of the shopper journey.

The result? Missed moments, wasted impressions, and under-optimized ad yield.

The opportunity? To build self-optimizing media ecosystems powered by Multi-Agentic AI, where specialized autonomous agents, each with distinct intelligence, data, and expertise, collaborate seamlessly toward a shared retail goal.

This is an AI-Generated AUDIO TLDR of my blog post at https://www.linkedin.com/pulse/from-watching-knowing-new-era-observational-shish-shridhar-jirlc