In this Speak Easy session, Amar and Kaylee take a deep dive into why Costco is one of the strongest fan communities in America. This is more than $1.50 hot dogs, giant cookies, and rotisserie chicken. This is a masterclass in belonging, trust, and identity. We talk about the treasure hunt feeling that keeps people coming back, the insider codes that members share, and the content creators who have turned Costco into a culture. We explore how Kirkland Signature became a fashion and status lab...
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In this Speak Easy session, Amar and Kaylee take a deep dive into why Costco is one of the strongest fan communities in America. This is more than $1.50 hot dogs, giant cookies, and rotisserie chicken. This is a masterclass in belonging, trust, and identity. We talk about the treasure hunt feeling that keeps people coming back, the insider codes that members share, and the content creators who have turned Costco into a culture. We explore how Kirkland Signature became a fashion and status lab...
The Fun Factor: Why the Savannah Bananas Are Winning at Fandom
Speak Easy by West Egg Ventures
12 minutes
2 months ago
The Fun Factor: Why the Savannah Bananas Are Winning at Fandom
From small-town baseball experiment to sold-out stadium phenomenon, the Savannah Bananas have redefined what it means to be a sports franchise. In this episode of Speak Easy, Amar Shah and Kaylee Chicoski break down how founder Jesse Cole built a fan-first empire that feels more like a movement than a minor-league team. 🎯 We talk about: Why the Bananas have become the Taylor Swift of sports entertainmentHow fan-first thinking created a sold-out global tourWhat brands can learn from putting jo...
Speak Easy by West Egg Ventures
In this Speak Easy session, Amar and Kaylee take a deep dive into why Costco is one of the strongest fan communities in America. This is more than $1.50 hot dogs, giant cookies, and rotisserie chicken. This is a masterclass in belonging, trust, and identity. We talk about the treasure hunt feeling that keeps people coming back, the insider codes that members share, and the content creators who have turned Costco into a culture. We explore how Kirkland Signature became a fashion and status lab...
