In this Speak Easy session, Amar and Kaylee take a deep dive into why Costco is one of the strongest fan communities in America. This is more than $1.50 hot dogs, giant cookies, and rotisserie chicken. This is a masterclass in belonging, trust, and identity. We talk about the treasure hunt feeling that keeps people coming back, the insider codes that members share, and the content creators who have turned Costco into a culture. We explore how Kirkland Signature became a fashion and status lab...
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In this Speak Easy session, Amar and Kaylee take a deep dive into why Costco is one of the strongest fan communities in America. This is more than $1.50 hot dogs, giant cookies, and rotisserie chicken. This is a masterclass in belonging, trust, and identity. We talk about the treasure hunt feeling that keeps people coming back, the insider codes that members share, and the content creators who have turned Costco into a culture. We explore how Kirkland Signature became a fashion and status lab...
The K-Pop Demon Hunters Effect: When Fans Take Over Marketing
Speak Easy by West Egg Ventures
21 minutes
2 months ago
The K-Pop Demon Hunters Effect: When Fans Take Over Marketing
From an under-promoted Netflix drop to a full-blown global fandom, K-Pop Demon Hunters became one of the most unexpected cultural explosions of the year. In this episode of Speak Easy, Amar Shah and Kaylee Chicoski unpack how a 90-minute animated film with zero marketing turned into a viral movement—powered by music, mythology, and the unstoppable force of fan culture. 🎯 We talk about: How K-Pop Demon Hunters went from 9 million views to a global phenomenonWhy TikTok became its secret marketi...
Speak Easy by West Egg Ventures
In this Speak Easy session, Amar and Kaylee take a deep dive into why Costco is one of the strongest fan communities in America. This is more than $1.50 hot dogs, giant cookies, and rotisserie chicken. This is a masterclass in belonging, trust, and identity. We talk about the treasure hunt feeling that keeps people coming back, the insider codes that members share, and the content creators who have turned Costco into a culture. We explore how Kirkland Signature became a fashion and status lab...
