In this Speak Easy session, Amar and Kaylee take a deep dive into why Costco is one of the strongest fan communities in America. This is more than $1.50 hot dogs, giant cookies, and rotisserie chicken. This is a masterclass in belonging, trust, and identity. We talk about the treasure hunt feeling that keeps people coming back, the insider codes that members share, and the content creators who have turned Costco into a culture. We explore how Kirkland Signature became a fashion and status lab...
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In this Speak Easy session, Amar and Kaylee take a deep dive into why Costco is one of the strongest fan communities in America. This is more than $1.50 hot dogs, giant cookies, and rotisserie chicken. This is a masterclass in belonging, trust, and identity. We talk about the treasure hunt feeling that keeps people coming back, the insider codes that members share, and the content creators who have turned Costco into a culture. We explore how Kirkland Signature became a fashion and status lab...
The Taylor Swift Playbook: How Storytelling Builds Fandom, Fortune, and Forever Fans
Speak Easy by West Egg Ventures
17 minutes
2 months ago
The Taylor Swift Playbook: How Storytelling Builds Fandom, Fortune, and Forever Fans
From teenage songwriter to billionaire icon, Taylor Swift has rewritten the rules of fame, fandom, and ownership. In this episode of Speak Easy, Amar Shah and Kaylee Chicoski break down how she turned storytelling into strategy and fans into a global movement—proving once again that the future belongs to those who build connection, not just attention. 🎯 We talk about: Why Taylor Swift is bigger than Madonna, Britney, and Michael Jackson combinedThe storytelling magic behind her longevit...
Speak Easy by West Egg Ventures
In this Speak Easy session, Amar and Kaylee take a deep dive into why Costco is one of the strongest fan communities in America. This is more than $1.50 hot dogs, giant cookies, and rotisserie chicken. This is a masterclass in belonging, trust, and identity. We talk about the treasure hunt feeling that keeps people coming back, the insider codes that members share, and the content creators who have turned Costco into a culture. We explore how Kirkland Signature became a fashion and status lab...
