Speakeasy: Hockey Romance and the Rise of Sports Fiction** In this episode of Speakeasy from West Egg Ventures, Amar and Kailey dive into one of the fastest growing and most surprising niches in publishing: hockey romance. What started with early hits like Ice Breaker has turned into a cultural wave, powered by BookTok, pun-filled titles, and a huge community of readers who cannot get enough of athletes, slow burn tension, and workplace crushes. We explore why hockey became the heart of the t...
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Speakeasy: Hockey Romance and the Rise of Sports Fiction** In this episode of Speakeasy from West Egg Ventures, Amar and Kailey dive into one of the fastest growing and most surprising niches in publishing: hockey romance. What started with early hits like Ice Breaker has turned into a cultural wave, powered by BookTok, pun-filled titles, and a huge community of readers who cannot get enough of athletes, slow burn tension, and workplace crushes. We explore why hockey became the heart of the t...
What Hampton Inn’s Waffles Teach Us About Branding
Speak Easy by West Egg Ventures
12 minutes
4 weeks ago
What Hampton Inn’s Waffles Teach Us About Branding
From free continental breakfast to viral TikTok phenomenon, Hampton by Hilton turned a simple waffle into a billion-dollar branding lesson. In this episode of Speak Easy, Amar Shah and Kaylee Chicoski explore how a single small luxury — the make-your-own waffle — became a masterclass in scalable hospitality, user-generated content, and fan engagement. It’s proof that in a world chasing perfection, the most powerful brands win through consistency, comfort, and community. 🎯 We talk about: How H...
Speak Easy by West Egg Ventures
Speakeasy: Hockey Romance and the Rise of Sports Fiction** In this episode of Speakeasy from West Egg Ventures, Amar and Kailey dive into one of the fastest growing and most surprising niches in publishing: hockey romance. What started with early hits like Ice Breaker has turned into a cultural wave, powered by BookTok, pun-filled titles, and a huge community of readers who cannot get enough of athletes, slow burn tension, and workplace crushes. We explore why hockey became the heart of the t...
