How to Approach Your Talks as a Marketer to Increase Your ROI [Growth Series]

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Speaking Your Brand: Public Speaking Tips and Strategies

Carol Cox

478 episodes

3 days ago

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.

All content for Speaking Your Brand: Public Speaking Tips and Strategies is the property of Carol Cox and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Entrepreneurship

Business,

Marketing

How to Approach Your Talks as a Marketer to Increase Your ROI [Growth Series]

Speaking Your Brand: Public Speaking Tips and Strategies

34 minutes

1 week ago

How to Approach Your Talks as a Marketer to Increase Your ROI [Growth Series]

If you’re giving talks but not seeing leads or clients come from them, this episode will change how you think about speaking.

I’m joined by our lead speaking coach, Diane Diaz, for part two of our series on integrating speaking into your marketing strategy. We’re talking about how to approach your talks as a marketer — without turning them into sales pitches (because no one wants that).

We break down:

Why “teaching everything” actually hurts your results
How skipping the first part of your talk kills audience buy-in
What audiences really want instead of more tips and tactics
How to plant sales seeds naturally (without feeling salesy)
Why emotional connection and storytelling are what drive conversions

I also walk you through our Signature Talk Canvas® framework and why the 3-act structure (Issue → Idea → Inspiration) works so well for lead generation talks and keynotes.

Diane shares a real example of a recent speaking engagement where she signed three clients on the spot, plus practical tactics like using client stories, urgency, and even paper feedback forms to increase follow-up.

If you want your talks to do more than just “go well” — and actually grow your business — this episode is for you.

Listen to Part 1 of this series ("The Missing Piece of Your Marketing Strategy is a Signature Talk") if you haven’t yet — they pair perfectly together.

And if you’re ready to work with us on creating or refining your signature talk, head to speakingyourbrand.com/contact/ to schedule a consultation and explore the best way for us to work together.

Links:

Show notes at https://www.speakingyourbrand.com/457/

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Attend our 1-day Speaking Accelerator Workshop in Orlando: https://www.speakingyourbrand.com/orlando/

Connect on LinkedIn:

Carol Cox = https://www.linkedin.com/in/carolcox
Diane Diaz = https://www.linkedin.com/in/dianediaz/

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