One of the biggest benefits of creating your signature talk and framework is that you don’t just use it once; you can repurpose it over and over again.

In this episode, I talk with Thought Leader Academy graduate Eloisa Marquez-Gonzalez, who shares how she’s taken the signature talk and framework she developed with us and adapted it for different audiences, topics, and speaking engagements.

Eloisa has spoken on everything from sustainability to operational excellence to partnerships, but at the core of each talk is her Optima Framework. By simply giving it a new lens depending on the audience, she’s able to stay consistent in her message while making it relevant to each event.

You’ll hear us discuss:

• Why repurposing your framework saves you time and energy while reinforcing your thought leadership.
• How Eloisa tailored her talks to different audiences, including business leaders, engineers, and bilingual groups, without reinventing the wheel each time.
• The importance of preparation and asking smart questions, which helped Eloisa get referred to new speaking opportunities even before event organizers saw her present.
• What it looks like to niche down your message so your audience clearly understands who you serve and the value you provide.

If you’ve ever felt like you need a brand-new talk for every opportunity, this conversation will show you how to work smarter, not harder - repurposing your signature talk and framework so your audiences remember you and your unique thought leadership.

And if you’d like to create your own signature talk and framework that you can repurpose again and again, join us in the Thought Leader Academy.

Links:

Show notes at https://www.speakingyourbrand.com/440/ 

Eloisa’s website: https://www.walkingtree.green/ 

Discover your Speaker Archetype by taking our free quiz at https://www.speakingyourbrand.com/quiz/

Enroll in our Thought Leader Academy: https://www.speakingyourbrand.com/academy/ 

Connect on LinkedIn:

• Carol Cox = https://www.linkedin.com/in/carolcox
• Eloisa Marquez-Gonzalez (guest) = https://www.linkedin.com/in/eloisamg/ 

Related Podcast Episodes:

• Episode 394: Getting Buy-In from Your Audience on Your Message: Live Signature Talks from Our Thought Leader Academy Grads
• Episode 355: What a Signature Talk Is and What It Should be Doing for You
• Episode 288: A Framework for Creating a Signature Talk for Income and Impact

JOIN US: Our in-person Speaking Accelerator Workshop is coming up in Downtown Orlando on October 30, 2025. Create and practice your signature talk in one day using our proven framework, so you can confidently share your message and attract more opportunities. It's a fun, supportive environment where you get personalized feedback, professional photos, and more. Limited to 15 attendees. Get the details and secure your spot at https://www.speakingyourbrand.com/orlando/.