[Part 4] Should You Pay to Speak? Booked Without Burnout

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Speaking Your Brand: Public Speaking Tips and Strategies

Carol Cox

478 episodes

2 days ago

It's time to escape the expert trap and become an in-demand speaker and thought leader through compelling and memorable business presentations, keynotes, workshops, and TEDx talks. If you want to level up your public speaking to get more and better, including paid, speaking engagements, you've come to the right place! Thousands of entrepreneurs and leaders have learned from Speaking Your Brand and now you can too through our episodes that will help you with storytelling, audience engagement, building confidence, handling nerves, pitching to speak, getting paid, and more. Hosted by Carol Cox, entrepreneur, speaker, and TV political analyst. This is your place to learn how to persuasively communicate your message to your audience.

All content for Speaking Your Brand: Public Speaking Tips and Strategies is the property of Carol Cox and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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[Part 4] Should You Pay to Speak? Booked Without Burnout

Speaking Your Brand: Public Speaking Tips and Strategies

9 minutes

3 months ago

[Part 4] Should You Pay to Speak? Booked Without Burnout

We’re wrapping up our Booked Without Burnout series, and this one might surprise you: should you ever pay to speak?

I know - it sounds backward. After all, you want to get paid for your expertise, not the other way around.

But there are times when paying for a speaking slot makes strategic sense, especially if it’s tied to a sponsorship or marketing opportunity that gets you in front of your ideal clients.

This is Part 4 of my 4-part series on how to land more speaking engagements. In Part 1, I shared outbound strategies: what to do when you pitch yourself. In Part 2, we talked about inbound strategies: how to set yourself up so event organizers find you. In Part 3, we looked at getting paid to speak.

In this episode, I share:

How to evaluate whether paying to speak is worth it for your goals
The key questions to ask before you invest in a speaking opportunity
How to turn a sponsorship into a visibility and revenue boost

Plus, I’m including an episode from my Confident Speaker podcast, my fully AI-generated show. The script, voice, and show notes are all created by AI using a custom knowledge base built from 400+ episodes of Speaking Your Brand. You’ll hear “AI Carol” and see how closely it matches my style (it’s kind of wild!).

If you’ve ever wondered how you can use AI to amplify your brand voice, this episode is a behind-the-scenes look at what’s possible.

Listen in and find out when it might be smart to pay to speak - and how to use AI to grow your visibility without burning out.

Links:

Show notes at https://www.speakingyourbrand.com/444/

Check out my companion podcast “Confident Speaker”: https://confidentspeaker.transistor.fm/

Apply for my Automate & Amplify with AI program: https://www.speakingyourbrand.com/ai/

Attend our 1-day in-person Speaking Accelerator workshop in Orlando: https://www.speakingyourbrand.com/orlando/

Enroll in our online Thought Leader Academy: https://www.speakingyourbrand.com/academy/

Connect with me on LinkedIn: https://www.linkedin.com/in/carolcox

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