In this episode of Specifically for Seniors, Dr. Larry Barsh welcomes David Cravit and Larry Wolf, co-authors of Super Aging: Getting Older without Getting Old and the Super Aging Workbook. Together they explore how aging can be reframed as a stage of opportunity rather than decline. Drawing on decades of experience in advertising, branding, and consumer trends, they describe how the concept of “super aging” challenges stereotypes and offers a positive, purposeful approach to later life. Cravit explains that his earlier work focused on how baby boomers resisted aging the way their parents did, while Wolf emphasizes the importance of branding aging as something vibrant and fulfilling. They contrast “default aging,” which assumes passivity and decline, with “super aging,” which embraces growth, activity, and accomplishment well into one’s eighties, nineties, and beyond.
Central to their philosophy are the Seven A’s of Super Aging: attitude, awareness, activity, accomplishment, attachment, autonomy, and avoidance. Attitude is the foundation, since optimism and resilience have been shown to reduce stress and inflammation, leading to longer, healthier lives. Awareness means staying informed about new developments in health, longevity, and technology. Activity involves both physical and mental exercise, from simple daily movement to challenging the brain with new skills. Accomplishment stresses the importance of purpose and “unretirement,” encouraging older adults to pursue new careers, volunteer work, or creative projects. Attachment highlights the value of relationships and community, while autonomy focuses on maintaining independence through health, technology, and financial planning. Avoidance reminds seniors to guard against scams and resist ageism, which remains pervasive in healthcare, consumer culture, and everyday interactions.
Throughout the conversation, Cravit and Wolf illustrate how small lifestyle changes, such as “exercise snacks” or food swaps, can make a big difference. They share stories of individuals who set long-term goals well into their later years, including a woman who enrolled in college at ninety-seven and graduated at one hundred and one. They emphasize that super aging is not about denying the realities of health challenges, but about actively managing wellness, protecting brain health, and continuing to engage with life.
The workbook they created provides quizzes, checklists, and exercises that help readers define goals, assess attitudes, and put these ideas into practice.The episode also addresses ageism in subtle forms, such as patronizing language or stereotypical holiday gift lists, and calls for seniors to claim dignity and individuality rather than being treated as passive or helpless. Technology is discussed as both a challenge and an opportunity, with podcasts, YouTube, and digital platforms offering new ways for older adults to connect and learn.
Ultimately, Cravit and Wolf argue that aging should be branded not as decline but as super living, a time to thrive, grow, and contribute. Their message is clear: with the right attitude and awareness, seniors can embrace autonomy, purpose, and joy, proving that getting older does not mean getting old.
Resources
Super Aging: Getting Older without Getting Old (https://www.amazon.com/SuperAging-Workbook-David-Cravit/dp/1964721210/)Super Aging Workbook (interactive guide with quizzes and exercises)
SuperAgingNews.com – curated articles on longevity, health, and aging trends (https://www.superagingnews.com)