In this episode Sandra hosts Melda Hamarat, Global Head of Digital Commerce Strategy at Unilever.

Melda shares her unconventional journey from industrial engineering to leading global digital commerce strategy. She discusses how curiosity, consumer psychology, and fearless pivots shaped her career and how digital commerce exploded during COVID and continues to evolve with AI, retail media, and rapid innovation.

The conversation explores the rise (and fall) of rapid grocery delivery, why consumer insight drives everything, How AI is reshaping content, media, and measurement and the power of leaders who take risks on people.

Tune in to know what makes ice cream such an exciting and delicious category to work in and more.