In this episode of CXO Compass, Gordon Euchler sits down with Mohamed Aboelfotouh, Senior Marketing Director for Content & Digital Innovation at PepsiCo, to trace a career journey that redefines what it means to embrace change and chase excitement.

From computer science lecturer in Cairo to leading global digital transformation at one of the world’s biggest food and beverage companies, Mohamed shares how curiosity, courage, and creativity fueled every step of his path — and how taking smart leaps into the unknown can spark real growth.

Together they explore how a computer science background became the perfect foundation for digital marketing leadership, the bold leap from academia to Nestlé — and how one coffee mug changed everything, what it takes to scale digital and content innovation across Africa, the Middle East, and South Asia and the art of influence over authority in global roles.

Listen now to hear how one marketer’s leap from code to content became a masterclass in reinvention and growth.