In this episode, Gordon Euchler speaks with Matteo Giarrizzo, Head of Media & Digital at Opella (Sanofi), about his journey from media agencies to major global brands like Samsung, Vodafone, L’Oréal, and Henkel—leading up to his current role in the fast-evolving consumer health sector.

Matteo shares how media has always been the engine of change, why FMCG mindsets are reshaping healthcare, and how AI is transforming the relationship between content, audiences, and brands. He reflects on global transformation projects, the mentors who pushed him beyond his comfort zone, and why the future of marketing is exciting precisely because it’s unpredictable.

Tune in for a concise conversation about change, curiosity, and building the future of media.