SpinalColumnRadio - chiropractic interviews, philosophy, history, politics, comedy | Spinal Column Radio for the chiropracTOR
Dr. Thomas R. Lamar, your podcast chiropractor
60 episodes
11 months ago
As he enthusiastically announces at the opening of each show with theme music blaring…
“My name is Dr. Thomas Lamar, ChiropracTOR and Dad of Seven!”
On January 1st, 2010, this chiropracTOR — along with his then 9 year-old audio engineer son, Logan — launched Spinal Column Radio, an Internet radio program about “all-things-chiropractic.” Modeled after his longstanding community newspaper column, Lamar’s target audience initially was the lay public.
Eight months later though, through a string of amazing events, a “shift” happened and Spinal Column Radio found itself in its present format: serving the chiropracTIC profession by delivering content that motivates, supports, and encourages chiropractors world-wide (along with their assistants, students, advocates, and students-to-be), to uphold and revere the principles in which chiropractic has thrived since 1895.
“Ironically, while my audience has seemingly shifted from the lay public, I’m finding that by delivering content that spurns the average chiropractor in the trenches to be the best chiropractor he or she can be, I have not left my post of educating the lay public about chiropractic… about, as I say, ‘to think about their health in a whole new way’ — instead,” Lamar shares, ”I have found a way to leverage my message through hundreds and hundreds of chiropractors all over the planet, which in turn influence their communities. In this sense, the message is being disseminated in a much grander way.”
The show has literally taken the father-son team — with their studio in tow — coast to coast for on location interviews with some of the greatest names and minds in the profession at events such as New Beginnings Chiropractic Weekends, The California Jam, and ChiroFest. With nearly 300 interviews “in the can,” Lamar is quickly living up to the description someone once gave him as being “The Larry King of Chiropractic.”
“Who knew…”
- as he spouts off in his introduction -
“…spinal education could be THIS much fun!”
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As he enthusiastically announces at the opening of each show with theme music blaring…
“My name is Dr. Thomas Lamar, ChiropracTOR and Dad of Seven!”
On January 1st, 2010, this chiropracTOR — along with his then 9 year-old audio engineer son, Logan — launched Spinal Column Radio, an Internet radio program about “all-things-chiropractic.” Modeled after his longstanding community newspaper column, Lamar’s target audience initially was the lay public.
Eight months later though, through a string of amazing events, a “shift” happened and Spinal Column Radio found itself in its present format: serving the chiropracTIC profession by delivering content that motivates, supports, and encourages chiropractors world-wide (along with their assistants, students, advocates, and students-to-be), to uphold and revere the principles in which chiropractic has thrived since 1895.
“Ironically, while my audience has seemingly shifted from the lay public, I’m finding that by delivering content that spurns the average chiropractor in the trenches to be the best chiropractor he or she can be, I have not left my post of educating the lay public about chiropractic… about, as I say, ‘to think about their health in a whole new way’ — instead,” Lamar shares, ”I have found a way to leverage my message through hundreds and hundreds of chiropractors all over the planet, which in turn influence their communities. In this sense, the message is being disseminated in a much grander way.”
The show has literally taken the father-son team — with their studio in tow — coast to coast for on location interviews with some of the greatest names and minds in the profession at events such as New Beginnings Chiropractic Weekends, The California Jam, and ChiroFest. With nearly 300 interviews “in the can,” Lamar is quickly living up to the description someone once gave him as being “The Larry King of Chiropractic.”
“Who knew…”
- as he spouts off in his introduction -
“…spinal education could be THIS much fun!”
Episode 155 — Branding the ChiropracTOR for the Bigger Message of ChiropracTIC: Interviews with Chiropractic United Podcast, pre-ChiropracTIC Student Patrick Dunphy, DC-2B Brett Jones, and more! [Plus Special Report: Inside the DE Scene — Paying Homage to Dr. Sid Williams]
SpinalColumnRadio - chiropractic interviews, philosophy, history, politics, comedy | Spinal Column Radio for the chiropracTOR
12 years ago
Episode 155 — Branding the ChiropracTOR for the Bigger Message of ChiropracTIC: Interviews with Chiropractic United Podcast, pre-ChiropracTIC Student Patrick Dunphy, DC-2B Brett Jones, and more! [Plus Special Report: Inside the DE Scene — Paying Homage to Dr. Sid Williams]
"Early to bed. Early to rise. Work like hell and ADVERTISE!" These words from our profession's developer still echo throughout chiropractic. From the beginning, we chiropractors have been avid marketers — we've had to for our very survival. It's always been a sink or swim situation. And it will continue to be this way until our individual advertising and marketing efforts rise above the level of promotion-for-self. The message that we promote must be BIGGER than ourselves; it needs to go beyond that of self-promotion. Never in history have we had the opportunity like we do now to tell our story in a way that allows us to not only touch our community, but the whole world at the same time. The Internet gives us this ability. And so through mediums such as blogs, videos, podcasts, graphics, and social media, we can now begin to brand ourselves as chiropracTORs — not for ourselves — but for chiropracTIC. Because it is through this type of "bigger than self" promotion that we can truly begin affect change in the way our society does health care. Today on Spinal Column Radio, Dr. Thomas Lamar mines the depths of this topic by first answering a listener email on how chiropractic students can begin branding themselves as "TORS for the TIC" while still in school. His "nuts and bolts" explanation is then further fleshed out with inspiring interviews with the crew of the Chiropractic United Podcast (Drs. Deed Harrison, Fred DiDomenico, and Joe Ferantelli); chiropracTIC student, Brett Jones; and pre chiropracTIC student and long-time SCR listener, Patrick Dunphy. In addition, Dr. Lamar pulls out some examples of what this can look like. Plus, he even shares what can happen when you put a message out that is bigger than yourself. And if all that weren't enough, he's joined by a special in-studio "audience-of-one." (Chiropractic United and Patrick Dunphy interviews recorded at the 2012 California Jam in Costa Mesa, California). [Plus, Pre Show SPECIAL REPORT: Dr. Austin Davis take YOU the listener, on our behalf, Inside the DE Scene to Pay Homage to the one that DARED TO DEFEND THE PRINCIPLE -- Dr. Sid Williams].
SpinalColumnRadio - chiropractic interviews, philosophy, history, politics, comedy | Spinal Column Radio for the chiropracTOR
As he enthusiastically announces at the opening of each show with theme music blaring…
“My name is Dr. Thomas Lamar, ChiropracTOR and Dad of Seven!”
On January 1st, 2010, this chiropracTOR — along with his then 9 year-old audio engineer son, Logan — launched Spinal Column Radio, an Internet radio program about “all-things-chiropractic.” Modeled after his longstanding community newspaper column, Lamar’s target audience initially was the lay public.
Eight months later though, through a string of amazing events, a “shift” happened and Spinal Column Radio found itself in its present format: serving the chiropracTIC profession by delivering content that motivates, supports, and encourages chiropractors world-wide (along with their assistants, students, advocates, and students-to-be), to uphold and revere the principles in which chiropractic has thrived since 1895.
“Ironically, while my audience has seemingly shifted from the lay public, I’m finding that by delivering content that spurns the average chiropractor in the trenches to be the best chiropractor he or she can be, I have not left my post of educating the lay public about chiropractic… about, as I say, ‘to think about their health in a whole new way’ — instead,” Lamar shares, ”I have found a way to leverage my message through hundreds and hundreds of chiropractors all over the planet, which in turn influence their communities. In this sense, the message is being disseminated in a much grander way.”
The show has literally taken the father-son team — with their studio in tow — coast to coast for on location interviews with some of the greatest names and minds in the profession at events such as New Beginnings Chiropractic Weekends, The California Jam, and ChiroFest. With nearly 300 interviews “in the can,” Lamar is quickly living up to the description someone once gave him as being “The Larry King of Chiropractic.”
“Who knew…”
- as he spouts off in his introduction -
“…spinal education could be THIS much fun!”
