Spiraling Up — Marketing For Professional Services
Hinge
22 episodes
3 weeks ago
Was launching Spiraling Up actually worth it? In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value? We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and lon...
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Was launching Spiraling Up actually worth it? In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value? We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and lon...
10 Things We Hate About Websites (And Examples of Ones We Like)
Spiraling Up — Marketing For Professional Services
58 minutes
6 months ago
10 Things We Hate About Websites (And Examples of Ones We Like)
In this episode of Spiraling Up inspired by the hit 1999 movie, "10 Things I Hate About You", Austin, Mary-Blanche, and Joe dive into the top ten things they hate about professional services websites. They discuss issues from huge navigation menus to poor SEO optimization and offer illustrative examples of websites that are doing it right. Hinge's Art Director Christian Baldo, also joins the show to share his perspective on why brands (and the world) has gone gray. And don't miss the u...
Spiraling Up — Marketing For Professional Services
Was launching Spiraling Up actually worth it? In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value? We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and lon...
