Spiraling Up — Marketing For Professional Services
Hinge
22 episodes
3 weeks ago
Was launching Spiraling Up actually worth it? In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value? We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and lon...
All content for Spiraling Up — Marketing For Professional Services is the property of Hinge and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Was launching Spiraling Up actually worth it? In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value? We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and lon...
Google Veo 3 is here and we're DOOMED...or are we? + B2G Power Plays with Megan Battaglia
Spiraling Up — Marketing For Professional Services
54 minutes
6 months ago
Google Veo 3 is here and we're DOOMED...or are we? + B2G Power Plays with Megan Battaglia
In this episode of Spiraling Up, the team dives into the implications of Google's new AI product, Veo 3, which can generate highly realistic video content from text prompts. What impact will this have on marketing? On humanity? Then, the hosts welcome Megan Battaglia, VP of Marketing at ThunderCat Technology, for a game of 'B2G Power Plays.' Megan shares valuable insights on building a government-focused marketing strategy, leveraging vendor partnerships, and ensuring event success. Do...
Spiraling Up — Marketing For Professional Services
Was launching Spiraling Up actually worth it? In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value? We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and lon...
