Spiraling Up — Marketing For Professional Services
Hinge
22 episodes
3 weeks ago
Was launching Spiraling Up actually worth it? In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value? We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and lon...
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Was launching Spiraling Up actually worth it? In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value? We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and lon...
Is LinkedIn Cringe? + Busting Myths About Podcasting, with John Tyreman
Spiraling Up — Marketing For Professional Services
48 minutes
9 months ago
Is LinkedIn Cringe? + Busting Myths About Podcasting, with John Tyreman
How do High Growth professional services firms go to market today? Download the 2025 High Growth Study to find out: https://www.hingemarketing.com/highgrowth In today's episode of Spiraling Up, Austin, Joe, and MB look at the cringy side of LinkedIn, exploring some of the most awkward moments on the platform. Then, they welcome podcast expert John Tyreman to debunk common myths about podcasting in professional services, like: Myth #1: Podcasts don't work in professional servicesMyth #2: You n...
Spiraling Up — Marketing For Professional Services
Was launching Spiraling Up actually worth it? In this special year-end episode, the team looks back on 2025 and asks the honest question every firm-led podcast eventually faces: did this experiment deliver real value? We revisit standout clips from across the year, reflect on what worked (and what didn’t), and unpack the lessons we learned about podcasting as a strategic business tool—not just a marketing channel. From audience engagement and format experiments to internal alignment and lon...
