The crucial point of tension is Tether’s desire to obtain a seat on the Juventus Board of Directors (CdA). Tether’s CEO, Paolo Ardoino, has voiced his frustration with both Juventus and Exor NV. This frustration is due to the weak/poor communication and the fact that Tether’s attempts to secure a board seat and join strategic capital talks were ignored or received little engagement from the club and Exor. Tether believes board involvement would help protect Juventus’ financial and operational stability long term. They are pursuing this ambition, which is captured in their guiding principle: “Make Juventus Great Again”