Jordan Green isn’t your typical 22-year-old founder.
He’s built meme pages with millions of followers, brokered NIL deals for brands like Fox Sports and Gymshark, and launched his own agency — Glacier — from a college dorm room.

This week, Jake and I sat down with Jordan to talk about the evolution of NIL, how athletes and brands can actually build trust instead of hype, and what the future of college marketing looks like in an era driven by creators, not companies.

Timestamps ⏰

00:00 – Introduction
00:46 – Early Hustles and Fidget Spinner Empire
02:24 – Starting Meme Pages and the First Brand Deal
05:05 – From Sports Dreams to Sports Marketing
06:34 – How Meme Pages Led to Athlete Management
08:22 – Entering College as NIL Was Legalized
08:41 – What Brands Get Wrong About NIL
10:25 – Creating Win-Win Partnerships Between Brands and Athletes
12:32 – The Fox Sports Campus Activation Example
14:20 – Working with Social-Savvy Athletes
15:00 – Why Universities Still Don’t Get Social Media
17:10 – Athlete Entitlement and Reality Checks
19:54 – Why Gen Z Craves Real-World Experiences
21:53 – Scaling Glacier While Staying Authentic
24:43 – Growing Out of the “Young Guy in the Room” Phase
29:21 – Managing a Massive Network and Staying Organized
32:48 – What Happened to the Meme Pages
34:30 – Building Glacier and Defining Growth
36:55 – Building a Career from Alaska to New York
39:14 – The Future of Creators and Authenticity
42:01 – Post-Episode Reflections
46:20 – Should Every Athlete Be a Creator?
48:44 – The Reality of Agency Life
52:00 – Redefining Career Progress Without a Ladder
53:35 – Closing Thoughts