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Sportonomics
Uncle Charlie
56 episodes
1 week ago
Two sports marketers (Jake Kranz and Tyler Webb) interview the most unique people in sports, business, marketing, and technology to learn about the ideas shaping the future of the sports industry.
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Sports
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All content for Sportonomics is the property of Uncle Charlie and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Two sports marketers (Jake Kranz and Tyler Webb) interview the most unique people in sports, business, marketing, and technology to learn about the ideas shaping the future of the sports industry.
Show more...
Sports
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How a Fired Ref Solved the NBA's Biggest Problem
Sportonomics
1 hour 21 minutes 43 seconds
3 months ago
How a Fired Ref Solved the NBA's Biggest Problem

Jake and Tyler sit down with former NBA referee and inventor Mike Costabile, the founder of the Precision Time System—a game-changing piece of officiating tech that’s now used in every NBA and March Madness game.

In this episode, Mike walks through the controversial 1990 Bucks-Sixers game that cost him his job, the fallout that pushed him to invent a new way to keep time, and how he bootstrapped his garage-built prototype into a global product.

You’ll hear the full story behind the tech that changed how basketball is played—and how one bad call led to an idea the NBA couldn’t ignore.


⏱️ TIMESTAMPS

00:00 — Intro
01:50 — Getting into Officiating
04:30 — Politics of Refereeing
06:55 — Breaking into the NBA
09:20 — “Managing the Game”
12:15 — The 1990 Blown Call
15:00 — Fallout and Getting Fired
18:20 — Inventing Precision Time
21:10 — Early NBA Pushback
24:30 — How the System Works
27:10 — Bootstrapping the Business
30:05 — Landing the NBA Deal
33:00 — Lawsuits and Copycats
36:20 — Why Other Leagues Lag
38:40 — Human vs. Automated Refs
42:00 — When Tech Goes Too Far
45:00 — League Culture Differences
48:15 — Selling the Company
50:00 — Legacy and What’s Next
52:30 — Recap with Jake and Tyler

Sportonomics
Two sports marketers (Jake Kranz and Tyler Webb) interview the most unique people in sports, business, marketing, and technology to learn about the ideas shaping the future of the sports industry.