Most sports innovation focuses on what fans can see. Almost none of it considers what happens when you can’t.

This week, Jake and Tyler sat down with the founding team behind OneCourt, a startup using real-time player and ball-tracking data to turn live sports into a tactile experience for blind and low-vision fans. They break down how the idea started in college, why accessibility has lagged behind fan experience design, and how inclusion can move from compliance to competitive advantage.

⏱️ Timestamps

00:00 — Intro & The Accessibility Gap
00:44 — Where the OneCourt Idea Came From
02:06 — Personal Connection to the Problem
03:51 — Why Audio Isn’t Enough
05:49 — What OneCourt Actually Is
06:49 — Using League Tracking Data
09:04 — Pitching Leagues Without a Product
10:32 — Selling Impact vs. Business Value
11:50 — Choosing the Right Teams First
13:53 — Who Pays for OneCourt?
14:45 — How It Works on Game Day
15:46 — What the Experience Feels Like
17:49 — Building a Multidisciplinary Team
18:47 — College Origins & Hustle Culture
20:16 — Addressing Market Size Concerns
22:39 — From Tennis to Basketball
24:12 — Why the NBA Moved First
27:01 — In-Stadium vs. At-Home Use
28:24 — Direct-to-Consumer Expansion
29:10 — Beyond Pro Sports Use Cases
30:08 — Funding & Investors
30:35 — Measuring Success & ROI
32:21 — The Future of Sports Data
34:52 — Scaling Across Sports
35:42 — Fan Requests & Hockey Demand
37:34 — Marketing Without Visuals
38:44 — What’s Next for OneCourt
41:24 — Closing & Host Reflection
43:10 — Accessibility vs. Economics
44:33 — Why This Data Use Matters
46:29 — Rethinking the Live Fan Experience
48:07 — Outro