Jack Settleman isn’t just making content around college football—he’s investing in it.

This fall, he’s spending $250,000 to embed Snapback Sports into the college football season, with creator-led partnerships, game-day content, and a bold $100,000 jersey patch offer.

Jake and Tyler sat down with Jack to talk about the future of creator brands in sports, how schools are pricing attention, and what it takes to bet on yourself when there’s a deadline attached.

⏱️ TIMESTAMPS00:00 – Intro00:02 – The $100K jersey patch pitch03:00 – Legal hurdles and NCAA approval04:10 – Valuing attention vs. media impressions06:00 – Alternate monetization ideas: helmet stickers, Player of the Game08:06 – Working with schools (and agencies) that “get it”10:12 – Why the jersey patch is just the start12:25 – Building relationships with schools and conferences14:45 – Why Snapback makes social-native content17:04 – DMing fans and listening without losing your vision19:27 – Snapback’s $250K fall content budget21:10 – No direct ROI, but a long-term vision24:48 – Why sustainable content matters26:45 – Building a team and letting go of control28:50 – The stress of staying in the game30:12 – Budgeting without guaranteed revenue32:34 – Runway pressure and April 2027 deadline35:18 – Creator identity, performance, and mental toll37:32 – YouTube monetization in real numbers39:19 – Why creators should be funded like startups40:26 – Snapback x Underdog: a long-term partnership44:11 – Understanding brand value and indirect ROI45:12 – Equity deals and what creators should know47:20 – Why transparency matters50:05 – The reality of creator equity: big upside, no liquidity51:04 – Recap with Jake and Tyler