Sports Business updates Ep34: Why the Women's Premier League is a game changer, BCCI's sponsorship hunt and my predictions and a case study on how global eSports businesses are localising in India

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Sports Business Newscast

Nilesh Deshmukh

50 episodes

2 weeks ago

India is the fastest-growing market for sports and gaming consumption and participation and in this podcast, my motive is to provide regular news updates from the Indian market. So, if you are a sports business executive seeking to learn more about the Indian sports, gaming and entertainment market for your sport's brand awareness or creating partnerships or you are looking to engage with Indian fans, this is the newscast you should listen to.

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Sports Business updates Ep34: Why the Women's Premier League is a game changer, BCCI's sponsorship hunt and my predictions and a case study on how global eSports businesses are localising in India

Sports Business Newscast

24 minutes 28 seconds

2 years ago

Sports Business updates Ep34: Why the Women's Premier League is a game changer, BCCI's sponsorship hunt and my predictions and a case study on how global eSports businesses are localising in India

In episode 34 of SBU, I talk about two big news and a case study from the Indian sports industry featuring updates on the Women's Indian Premier League franchise bid process and the future of BCCI’s sponsorship with my own prediction of the potential sponsorship sector that may invest in IP, sponsorships in 2023 and I will wrap up the episode with a case study of how global gaming and eSports ecosystem is focused on localisation in the Indian market and what lessons can other international sports rights holders and sports entities can learn from the global gaming and eSports investors in India.