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Spotlight
Calgary Marketing Association
21 episodes
3 days ago
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
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Marketing
Business
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All content for Spotlight is the property of Calgary Marketing Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Show more...
Marketing
Business
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Artificial Breakdown and the AI Revolution
Spotlight
31 minutes 37 seconds
8 months ago
Artificial Breakdown and the AI Revolution

In this special Spotlight crossover episode, we shine a light on Artificial Breakdown, the new podcast from ZGM Modern Marketing Partners that dives deep into the evolving world of AI.

Join hosts Peter Bishop and Carrie Robinson as they explore how artificial intelligence is reshaping industries of all kinds. In this episode, we focus in on creative industries—from marketing and advertising to content creation and beyond.

We unpack the opportunities, challenges, and ethical questions AI presents for creative professionals and discuss how agencies and brands alike can adapt to stay ahead of the curve.

Topics Covered

  • How AI tools are changing the creative process

  • The role of human creativity in an AI-enhanced world

    • What marketers need to know right now.


    Powered by the Calgary Marketing Association

  • Spotlight
    Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.