How to Win in B2B: The Power of Buyer Group Marketing

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Spotlight

Calgary Marketing Association

21 episodes

2 days ago

Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.

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Business

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All content for Spotlight is the property of Calgary Marketing Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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How to Win in B2B: The Power of Buyer Group Marketing

Spotlight

1 hour 13 seconds

7 months ago

How to Win in B2B: The Power of Buyer Group Marketing

In B2B marketing, winning deals isn’t just about targeting one decision-maker.

It’s about persuading an entire Buyer Group.

With complex purchasing decisions involving multiple stakeholders, understanding how these groups operate is the key to success.Mimi Turner from the B2B Marketing Institute takes us through the different decision making processes.