In this episode of Spotlight, Derek and Marc sit down with Laila Hobbs, founder of Social Launch Labs, to explore how she built one of Calgary’s most creator-focused studios for business owners.

Laila shares her path from teen TV host to viral content creator with more than 250 million views, and how that experience shaped her approach to helping entrepreneurs and small businesses show up confidently on camera.

This conversation covers:
• Why Laila left agency life to launch Social Launch Labs
• How her TV and influencer background shaped her studio model
• The rise of founder-first marketing and why authenticity converts
• The misconceptions around “going viral”
• Why business owners struggle with content and how to fix it
• Where the creator economy is heading for B2B brands

You’ll also hear stories from Laila’s early days in broadcasting, managing influencer channels across gaming, golf, and poker, and what it takes to build a content engine that actually supports small businesses.

If you’re an entrepreneur, marketer, consultant, or creator looking to build trust and visibility through content, this episode offers practical insights, real-world examples, and a look into what’s next for business-focused creators.