In this episode of Spotlight, we’re putting two marketing funnel methodologies head-to-head.Is the AIDA funnel still the gold standard for understanding customer journeys or has evidence-based marketing finally dethroned it?What You’ll Learn:Why the AIDA model (Awareness → Interest → Desire → Action) continues to dominate classrooms and campaign plans.The case against AIDA: why linear funnels fail in a world of fragmented, looping buyer journeys.How modern marketers use mental & physical availability and the cash flow funnel to guide real-world strategy.Practical budget allocation advice — from tactical funnels to long-term brand building.The mindset shift marketers need to make in the data-driven age.👥 Featuring:Pedro Porto Allegre from CULT