The Creative Process Behind "Page"

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Spotlight

Calgary Marketing Association

21 episodes

3 days ago

Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.

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Business

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All content for Spotlight is the property of Calgary Marketing Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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The Creative Process Behind "Page"

Spotlight

24 minutes

8 months ago

The Creative Process Behind "Page"

In this episode, we sit down with Michael Kohlweg from Mountain Fold Studio and Casey Corneil from Calgary Public Library to dive into the creative process behind a fantastic piece of art marketing that you'll probably see from a public institution.

We break down:

How they developed such an engaging and unorthodox concept
The creative process that brought it to life
How they got buy-in from the marketing and communications team at CPL
Why taking creative risks can lead to powerful results

Check out their Short Film, Page, in the link below:

https://youtu.be/u9JTXEBLpjo?si=cGWmS2P8AsBemb86

This podcast is brought to you by Calgary Marketing Association