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Spotlight
Calgary Marketing Association
21 episodes
2 weeks ago
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
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Marketing
Business
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All content for Spotlight is the property of Calgary Marketing Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Show more...
Marketing
Business
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The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era
Spotlight
50 minutes 6 seconds
8 months ago
The Multiplier Effect: A CMO's Guide to Brand Building in the Performance Era

On today's episode, we're Spotlighting a webinar we held with Ann Marie Kerwin on the Multiplier Effect.


Ann Marie Kerwin is the Americas Editor for WARC, a global marketing firm that provides evidence, expertise and education to ensure marketing strategy drives business success. As a WARC editor, she focuses on how marketing can make the business case for creativity. Previously Kerwin was VP-Content for eMarketer, a research firm focused on digital marketing and an editor for Ad Age.


To download The Multiplier Effect:

https://page.warc.com/the-multiplier-effect-report


Spotlight
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.