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Spotlight
Calgary Marketing Association
21 episodes
3 days ago
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
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Marketing
Business
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All content for Spotlight is the property of Calgary Marketing Association and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.
Show more...
Marketing
Business
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When Systems Suffocate Creativity
Spotlight
31 minutes 30 seconds
3 weeks ago
When Systems Suffocate Creativity

In this episode, we’re joined by Heather Isley, Chief Marketing Officer at Karma CMO, to explore how structure and creativity can actually work together instead of against each other.We talk about:Why the RIGHT systems aren’t the enemy of creativityHow the right processes can unlock better ideas (not box them in)Ways creative teams can stay inspired while staying organizedThe balance between freedom and frameworks in marketingIf you’ve ever felt like systems kill your flow, or if your team’s chaos is killing your output... this one's for you.

Spotlight
Spotlight – the Calgary Marketing Association's podcast – shines a light on the creative pulse of Calgary’s marketing scene. Each episode dives into candid conversations with industry leaders, uncovering the bold ideas, trailblazing campaigns, and insider strategies shaping the future of marketing. From dissecting brilliant case studies to revealing the stories behind the success, Spotlight blends celebration and education, delivering actionable insights and fresh inspiration.