
In this episode of Spotlight Gov Innovation, host Timothy Oliver sits down with Mike Baumwoll, co-founder of Rep’d, to discuss how local governments can take control of their own story — moving beyond 30-second news clips to real, authentic communication with residents.
Every day, city and county teams are doing incredible work that rarely makes the headlines — from public safety and emergency response to infrastructure and innovation. But sharing those stories consistently across multiple social platforms can be a real struggle.
Rep’d is changing that by giving local governments the tools to:
🎥 Share short, authentic video updates directly with residents
🤖 Use AI to help answer common citizen questions
💬 Build trust through transparency and storytelling
Listen in as we explore how technology is helping local governments own their message, connect more personally with their communities, and finally let the real stories of public service shine through.