Every founder reaches a point where they realise they don't know what they don't know. But how do you scale a business when there's no manual to follow? In this episode of Spotlight on B2B Marketing, host Karen Lloyd speaks with Nick Mason, co-founder of Turtl, about his remarkable journey from writing a few lines of code with his co-founder whilst on a project at Oxford University to building a revenue-generating content platform now supporting hundreds of brands. Nick shares the honest re...
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Every founder reaches a point where they realise they don't know what they don't know. But how do you scale a business when there's no manual to follow? In this episode of Spotlight on B2B Marketing, host Karen Lloyd speaks with Nick Mason, co-founder of Turtl, about his remarkable journey from writing a few lines of code with his co-founder whilst on a project at Oxford University to building a revenue-generating content platform now supporting hundreds of brands. Nick shares the honest re...
How to Achieve Business Growth Using Global Marketing with Ana Castrillon
Spotlight on B2B Marketing
33 minutes
8 months ago
How to Achieve Business Growth Using Global Marketing with Ana Castrillon
In this episode, host Karen Lloyd speaks with Ana Castrillon, Head of Marketing at Toku, about what it really takes to drive business growth through global marketing. Ana shares insights from her experience scaling brands across Latin America, EMEA, and the US, highlighting key differences in buyer behaviour, the importance of localisation, and why companies must rethink their marketing playbook when entering new regions. What You’ll Learn in This Episode: ✔️ The biggest mistake companies m...
Spotlight on B2B Marketing
Every founder reaches a point where they realise they don't know what they don't know. But how do you scale a business when there's no manual to follow? In this episode of Spotlight on B2B Marketing, host Karen Lloyd speaks with Nick Mason, co-founder of Turtl, about his remarkable journey from writing a few lines of code with his co-founder whilst on a project at Oxford University to building a revenue-generating content platform now supporting hundreds of brands. Nick shares the honest re...
