More Power to Your LinkedIn Company PageThe LinkedIn company page is a fantastic starting point for connecting with your customers. With your company page, you and your colleagues can jointly communicate your organisation’s message. Think of it as your second website—only this one allows you to actively inform and attract customers. So, how do you inject more power into your company page? Here are 10 steps to create a TOP LinkedIn company page. Here we go!
Read the whole article: A TOP LinkedIn Company page in 10 steps: Mastering LinkedIn for Business Growth1. Add your logo as a profile photoA simple first step: upload your logo to your company page. It instantly looks more professional. Is your logo square? Or can it be adjusted to fit that shape? Most (all?) social media platforms display logos in a square format. Try to create a square logo that fits your brand style—it’s far more legible than a wide horizontal version. This logo will also be visible on your personal profile when you link to the company page in your Experience section.2. Use your background photo to communicate your messageMake it clear what you offer through your background image. Choose a photo that reflects your business—perhaps something from your website to create recognition. Images of real people tend to perform better than stock photos. You can include text: highlight your key services, your URL, a call to action (CTA). You could also use a collage to showcase your strengths or different services.3. Power slogan for your LinkedIn company pageLinkedIn asks for a slogan. Of course you’ve got one—but will your visitor understand it? Especially when it’s displayed briefly beneath your name?Imagine you’re Albert Heijn and no one knows you yet. “We mind the little ones” sounds nice—but without knowing you’re a supermarket chain, people might assume it’s a nursery.So, be clear. Use your slogan but explain the context. Treat this sentence as your headline. Include keywords, mention your industry—leave no room for doubt.4. Complete all company informationA fully completed company profile increases your visibility.
Make it easy to scan:- Short paragraphs- Use bullet points- Add symbols or emojis to guide the eye (✔️ ➡️ 🔷 △ *)
Check out the Commitments section—where you can share how your company approaches inclusivity, sustainability, education, etc.5. Add a call-to-action buttonAlongside the Follow button, you can add a CTA, like “Visit Website”. That’s the goal, right? 6. Message buttonA button that allows visitors to message your company directly. You get a separate inbox linked to your personal one. Downside? You have to choose between this Message button or the other CTA (see step 5). You can’t have both.7. Link your personal profile to your company pageIt looks more professional and allows people to discover your page through your profile.8. Create a LinkedIn content planInteresting content is what attracts your ideal customer and helps guide them through the funnel. ,Aim for 2-3 posts a week. Use a content plan and calendar.ChatGPT or another AI tool can help you .
9. Check your statistics and improve your performanceLearn from experience and refine your approach.Your analytics also show who your audience is. Are they the people you want to reach? If not, adjust your content accordingly.And you can check out 9 competitor pages.10. Invite connections that match your ideal customer profileInvite relevant connections. Don’t go overboard—focus on quality over quantity. Encourage colleagues to invite their connections too. Bonus Tip: Let people know your LinkedIn company page existsPromote it in your company newsletter, LinkedIn newsletter, website, Facebook, and Instagram. On a banner or brochure, in your email signature. Practice what you preach 😊Want more LinkedIn tips and tricks? Follow me on my LinkedIn company page: