Occasioned by her recent return to Outdoor Voices, this week we go long on Ty Haney. We examine Ty’s original mission to separate exercise from performance (and how that was internalized as a “demand” to “play”), revisit the tired, left-of-basic criticism that fitness is classist, catch up on Ty’s various Futurist ventures in her time away from OV, and analyze OV’s attempt to stay relevant as sportswear fashion trends evolve. Plus, urgent conversations such as: Is Ty’s Web3 Cowgirl vibe landing? Does fangirling over Elon Musk in 2025 need to *mean anything*? Why is my cultural imagination surrounding Austin, TX circa 2016 so vivid?
Mentioned:
STARGIRL episode with Lauren Gerrie - a must-listen for the soul <3
“Ty Haney is Back at Outdoor Voices” Brooke LaMantia, The Cut (2025)
“Ty Haney Is Back at Outdoor Voices, this time with a new collection” Cara Salpini, Retail Dive (2025)
Ty on Pia’s Pod podcast (2025)
“Ourdoor Voices Founder Ty Haney Has Moved On. Mostly” Sangeeta Singh-Kurtz The Cut (2023)
“My Week with Ty Haney’s CBD for Workouts” (review of Joggy) Dominique Pariso, The Strategist (2023)
“Ty Haney is Elon Musk’s Reply Guy” @grandeillusion on Substack (2025)
“Casting Resilience: Entrepreneur Ty Haney’s Advice for Leaders? Go Fishing” Jessica Militare, Forbes (2025)
“The New Exercise Boom and the Woman Who Saw It Coming”, Suzy Weiss, The Free Press (2025)
“What Should We Call Athleisure Now?” Vanessa Friedman, NYT (2025)