In this audio version episode of Start from Scratch, we dive into the inspiring journey of Jeff Starks, co-founder of Maffrey's Good Goods in Orlando’s Ivanhoe Village.

Jeff shares his experiences from his time as a leader at Disney, where he mastered the art of storytelling and guest experience, to the challenges and triumphs of opening and running a retail shop that opened the same day the pandemic shut the world down.


Key Takeaways:

• Resilience in Entrepreneurship: Jeff’s journey highlights the importance of perseverance and believing in your vision.

• Community Over Competition: Supporting local makers and fostering community relationships can be a game-changer for small businesses.

• The Power of Consistency: Reliable store hours and consistent customer experiences are crucial in building trust and loyalty.

• Storytelling in Business: Leveraging past experiences, like Jeff's time at Disney, can enhance your business strategy and customer engagement.

For the full video episode in its original intended format, visit our YouTube channel at youtube.com/@brandcrumbs.

Join us for a behind-the-scenes look at the bad days of the entrepreneurial grind and gain insights from real moments that showcase the authentic and often unpredictable world of running a business.

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