Unlike typical success stories that celebrate perfect decisions and lucky breaks, this show digs into the biggest failures, toughest decisions, and the unforgettable mistakes that founders didn't or almost didn't make it through.

This audio experience version of our series is mostly raw audio from our film shoots, so you might notice some behind-the-scenes moments—like crew directions, occasional interruptions, and maybe even a phone ringing in the background.

Hear how our founders kept their lights on, what they did to make payroll, and the lessons they tap into, if they lost it all and had to start from scratch.

View the original series on YouTube at https://youtube.com/@brandcrumbs where you can experience the story in its original, edited format.