Welcome to another episode of the Start Scale Succeed podcast with your host, Nicole Higgins, the Buyer and Retail Coach. In this episode, Nicole is joined by Lauren Orlicky , co-founder of US Launchpad about the practicalities of launching your brand in the United States and how to do it the Easy Way Episode Highlights: - The Story Behind US LaunchpadLauren shares how her own e-commerce challenges inspired her to create US Launchpad—a company dedicated to helping brands expand into the US market without the overwhelming red tape of officially setting up a US entity. - Navigating the US Market as an International SellerLearn about the “international seller” route, a cost-effective and stress-free way to test your brand in the States, requiring only a US EIN (tax number) and a US dollar account—no US bank visits or 54 forms! - Sales Tax SimplifiedLauren breaks down how sales tax works for international sellers in the US, including navigating threshold laws (known as “nexus”), using tools like TaxJar on Shopify, and the surprisingly simple admin required. - What Products Are Flying Off Shelves in the US?Discover which UK/EU brands and product categories are resonating with American consumers— - Why Brand Messaging MattersNicole and Lauren discuss the importance of adapting your brand voice and marketing—Americans love “extra cheese,” and what feels salesy in the UK can truly resonate in the US. - Compliance, Packaging, and InsuranceIf you’re a food or beauty brand, find out what it takes to meet US compliance, the difference between cosmetic and drug labeling, and how Lauren’s team helps with the complicated world of US product liability insurance. - The Realistic Path to Success in the USLauren shares honest advice about managing expectations—most brands see true traction in the US after consistent effort for 10 to 12 months. Plus, why starting small, testing, and scaling are the keys to sustainable growth. - Fulfillment and Logistics Made EasyUS Launchpad provides hands-on, end-to-end support with warehousing, shipping, and even connecting you with US retail buyers—no minimum order volumes needed for US and Europe.  https://uslaunchpad.co.uk https://www.uslaunchpad.co.uk/usplaybook http://linkedin.com/in/lauren-orlicky-78118b292 Host Nicole Higgins  The Buyer and retail coach  Nicole Higgins Links  https://www.instagram.com/thebuyerandretailcoach/ https://www.linkedin.com/in/nicolehigginsuk/   https://thebuyerandretailcoach.com/ https://thebuyerandretailcoach.com/newsletter-sign-up/   https://thebuyerandretailcoach.com/free-discovery-call/ https://thebuyerandretailcoach.com/blog/ Sponsor  Neon Digital Clicks  Are you ready to scale your ecommerce store?This episode is brought to you by Neon Digital Clicks, the agency dedicated to helping kids’ and family brands achieve explosive growth with high-performing digital marketing campaigns.   Neon’s new Runway to Results programme is a revolutionary paid-advertising service that will help you understand your brand’s true potential and reach the heights of success you dream of.   Over the course of 60 days, Neon’s expert team will test and optimise your Meta and Google ad accounts to establish your business KPIs and optimum Cost Per Acquisition.    At the end of the Runway period, they’ll analyse your data to establish what profitable scaling looks like and arm you with knowledge, confidence and a clear plan for the next phase of your growth.   If you’re ready to elevate your e-commerce game, Neon is the navigator you need on your flight deck. https://runwaytoresults.com/ https://neondigitalclicks.co.uk/