She built not one, but three businesses - and now she’s planning to step away. In this special episode, Brand Hackers founder Lottie Unwin gets grilled by Koru Kids CEO Rachel Carrell on the messy truth of scaling, letting go and leading with impact. From how to not be that annoying founder, to the AI shifts no one’s ready for – this is a raw, witty and essential listen for anyone building something that matters.
Welcome to the Marketing Hustle – a podcast about the real work behind building bold brands. We go behind the scenes with founders and marketing leaders to hear honest, unfiltered stories of what actually drives growth and cuts through the noise to build something that lasts.
In this episode, the mic flips and founder Lottie Unwin sits in the hot seat. Interviewed by Rachel Carrell – founder of childcare platform Koru Kids and self-confessed AI obsessive – this conversation dives deep into the challenges of leading a fast-growing business, being a marketing-led founder, and how not to drive your marketing team mad.
They cover everything from how to hire a maternity cover CMO (spoiler: think strategically, not symmetrically) to why most job descriptions are stuck in 2019. Lottie also opens up about planning for mat leave as a founder of three businesses, building a rocket-ship team at Brand Hackers and how LinkedIn changed everything for her.
Candid, sharp, and full of hard-won wisdom - this is essential listening for anyone juggling leadership, legacy and life transitions.