Our podcast exists to help CEOs, leaders and their teams understand what they need to do differently today to prepare for the world of tomorrow.
During lockdown, Starts At the Top began as a podcast about digital disruption. But we realised that leaders were telling us about something more important and urgent: how traditional ways of leading had changed, forever. We speak to leaders who are carving out new ways of leading, covering topics from emerging tech to inclusion, remote work, mental health and climate change.
Our podcast isn’t about shiny corporate case studies. It’s about the lessons learned and progress made the hard way - and how that can inspire others.
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Our podcast exists to help CEOs, leaders and their teams understand what they need to do differently today to prepare for the world of tomorrow.
During lockdown, Starts At the Top began as a podcast about digital disruption. But we realised that leaders were telling us about something more important and urgent: how traditional ways of leading had changed, forever. We speak to leaders who are carving out new ways of leading, covering topics from emerging tech to inclusion, remote work, mental health and climate change.
Our podcast isn’t about shiny corporate case studies. It’s about the lessons learned and progress made the hard way - and how that can inspire others.
Episode 77 - John May, Chief Executive of Cats Protection
Starts at the Top Podcast
53 minutes 13 seconds
1 year ago
Episode 77 - John May, Chief Executive of Cats Protection
Slow-Burn Leadership: Why The Best Change Takes Time
We chat with John May, CEO of Cats Protection
Leading a charity with 1,000 staff and 10,000 volunteers requires a delicate balance of co-creation, patience, and cultural transformation. In this episode, John May shares insights from his role as Chief Executive of Cats Protection, discussing how to create lasting organisational change and foster meaningful partnerships between staff and volunteers.
At the heart of our conversation with John are powerful insights about creating sustainable change in large organisations:
The evolution of voluntary organisations and the need for new partnership models between paid staff and volunteers
Why co-creation, rather than compromise, leads to better decision-making
The importance of taking time to build lasting change rather than seeking quick wins
How to embed values deeply into organisational culture rather than letting them become mere PowerPoint slides
Supporting pet owners through the cost-of-living crisis while expanding reach from 157,000 to millions of cats
John shares a refreshing perspective on leadership, emphasising that sustainable change often takes longer than we initially think and requires patience, gentle persuasion rather than imposition, and genuine co-creation with all stakeholders. Digital transformation isn't just about tech - it's about knowing when to build specialist teams, when to distribute expertise, and crucially, when your organisation is ready for change.Zoe and Paul also discuss what Trump’s election win tells us about how leadership is changing.
Notes
Cats Protection https://www.cats.org.uk/ News stories https://iandunt.substack.com/p/scattered-thoughts-on-the-worst-of
https://www.independent.co.uk/news/world/americas/us-politics/trump-musk-government-spending-audit-commission-b2607847.html Find out more about the upcoming changes to The Charity Digital Code of Practice.
And please leave us a review if you enjoy what you hear!
Editing and production - Syren Studios with Paul Thomas
Music by Joseph McDade https://josephmcdade.com/music
Full transcript of this episode (srt file)
Full transcript of this episode (.txt file)
Transcripts are also available through your podcast app.
Starts at the Top Podcast
Our podcast exists to help CEOs, leaders and their teams understand what they need to do differently today to prepare for the world of tomorrow.
During lockdown, Starts At the Top began as a podcast about digital disruption. But we realised that leaders were telling us about something more important and urgent: how traditional ways of leading had changed, forever. We speak to leaders who are carving out new ways of leading, covering topics from emerging tech to inclusion, remote work, mental health and climate change.
Our podcast isn’t about shiny corporate case studies. It’s about the lessons learned and progress made the hard way - and how that can inspire others.
