Sarah Toukan comes from a family of entrepreneurs in the middle-east. She attended Stanford for her bachelors and masters in mechanical engineering, post which she worked in real estate and food and beverage industry and currently is the co-founder and leads the product at Ziina. As the UAE’s first licensed peer-to-peer payment app, Ziina is on a mission to simplify finance for everyone. She has been named as one of the Top 10 Women In tech by Forbes. In this episode, we speak with Sarah about design thinking, conducting user-interviews, the beginning of Ziina and among many other things about how fin-tech founders should think about blockchain and the concepts of decentralized finance.