Home
Categories
EXPLORE
True Crime
Comedy
Business
Society & Culture
Sports
News
History
About Us
Contact Us
Copyright
© 2024 PodJoint
00:00 / 00:00
Sign in

or

Don't have an account?
Sign up
Forgot password
https://is1-ssl.mzstatic.com/image/thumb/Podcasts221/v4/61/e7/a1/61e7a157-ca74-6c38-c204-e36e991f5f0a/mza_2224468599835198823.jpg/600x600bb.jpg
Startup Growth Podcast
Fondo
36 episodes
3 weeks ago
Fondo is an all-in-one accounting platform for startups. Get your books closed, taxes filed, and cash back from the IRS.
Show more...
Marketing
Business,
Entrepreneurship
RSS
All content for Startup Growth Podcast is the property of Fondo and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Fondo is an all-in-one accounting platform for startups. Get your books closed, taxes filed, and cash back from the IRS.
Show more...
Marketing
Business,
Entrepreneurship
https://img.transistorcdn.com/OHOwaVCRe55CH9zx69ccyzFTYl4yhuRyq5-QInimxnE/rs:fill:0:0:1/w:1400/h:1400/q:60/mb:500000/aHR0cHM6Ly9pbWct/dXBsb2FkLXByb2R1/Y3Rpb24udHJhbnNp/c3Rvci5mbS8yZWY3/OWNmMTZmNDI3YjUy/ZTc3OTZkZmE3MzA0/NDFlZS5wbmc.jpg
Nate Matherson | Set It, Forget It—Scaling to 2,000+ Customers at Numeral
Startup Growth Podcast
15 minutes
3 weeks ago
Nate Matherson | Set It, Forget It—Scaling to 2,000+ Customers at Numeral

Nate Matherson has spent 10+ years as a founder. He's built companies and even exited. After that first exit, he started angel investing in dozens of companies, then launched a fund.

Numeral was one of his early bets. He sent Numeral's CEO Sam an email. By the end of the day, he was working there as Head of Growth. Now he's helping scale the YC-backed sales tax platform serving over 2,000 customers.

Nate's seen what happens when founders don't think about sales tax. "They actually found out that they owed about a half million dollars in sales tax… the buyer subtracted that off what would have gone to the founders."

When Nate was a founder, he'd log into Stripe and that sales tax dashboard was lit up like a Christmas tree. Numeral does free nexus studies and monitoring — takes five minutes to set up, plugs into Stripe and Rippling, then runs itself.

They launched their SaaS product recently, and their whole concept is set it and forget it. They actually love it when customers don't log in. Some of Nate's new learnings? "When I was a founder, I was always pretty good at marketing. I was just marketing not-so-great products, which made marketing a lot harder." At Numeral, with the right product at the right time, everything clicked.


And he knows: great products make marketing easy. Timing makes it effortless.

‍

Key Topics Covered

  • [00:10] $500K sales tax bill found during due diligence
  • [01:10] What is nexus and how it triggers
  • [01:51] From founder to angel to fund manager to operator
  • [04:02] 10+ years building, angel investments, vc fund
  • [05:27] Numeral: e-commerce to SaaS journey
  • [08:12] States that tax SaaS + global VAT complexity
  • [08:40] "Set it and forget it"
  • [10:37] Free nexus study + monitoring in 5 minutes
  • [11:24] What's working in growth 
  • [13:28] Great products make marketing easy, timing makes it effortless
  • [14:25] Nate's investing rule per batch


Follow Nate Matherson:
X: @NateMatherson
LinkedIn: linkedin.com/in/natematherson

‍

Follow Numeral:
X: @numeral
YouTube: youtube.com/@numeraltax
Website: numeral.com
LinkedIn: linkedin.com/company/numeralhq

‍

‍FollowDavid Phillips:

‍X: https://x.com/davj

‍LinkedIn: https://www.linkedin.com/in/davjphillips

‍

Brought to you by: Fondo — All-in-one accounting for startups: fondo.com

Startup Growth Podcast
Fondo is an all-in-one accounting platform for startups. Get your books closed, taxes filed, and cash back from the IRS.