In this powerful monologue edition of Startup HalfHour, Francis Onuk dives deep into one of the most important questions every founder must answer in today’s economy:
“What do customers actually VALUE — and what are they willing to pay for?”
With Nigeria’s rising costs and shrinking purchasing power, businesses are being forced to rethink how they create, deliver, and communicate value. This episode breaks it all down, covering:
The new psychology of Nigerian customers
Why do people still buy certain things despite economic hardship
The 12 categories of products/services people pay for right now
How to package, brand, and price your product for maximum value
The role of trust, experience, and convenience in customer decisions
Practical frameworks for creating need-driven products
Real-life examples and founder stories you can learn from
Action steps to make your business more valuable today
Whether you run a small business, freelance, teach, create, or lead a startup, this episode is filled with practical insights designed to help you stay profitable and relevant in a challenging market.