Digital Isn’t Optional Anymore: How to Survive and Grow in 2026

As we kick off 2026 on Startup HalfHour, this episode delivers a timely and practical conversation for anyone building a business, side hustle, or career in Nigeria and across Africa.

In this episode, Francis Onuk breaks down why digital is no longer a “nice-to-have” but a survival skill, and what going digital truly means beyond social media. From discoverability and digital payments to customer communication, AI, and essential skills for the future of work, this episode offers clear, relatable examples and actionable steps you can start using immediately.

You’ll learn:

* What “going digital” really looks like in 2026

* The digital foundations every business and hustle must have

* How to use AI as a tool, not a replacement

* Common mistakes holding people back

* Simple steps to transition from offline hustle to digital growth

Whether you’re a student, freelancer, creative, SME owner, or professional, this episode will help you stay relevant, visible, and competitive in a fast-changing digital economy.

Startup HalfHour

Originally aired live on XL 106.9FM

Now available as a podcast

Start small. Learn consistently. Show up digitally.