This startup shaped the ready-to-drink coffee aisle we know today. This week we are joined by Jash Mehta, co-founder of Pop & Bottle. You’ll probably recognize Pop & Bottle from your local refrigerated drink section, however, achieving nationwide distribution was no stroke of good luck. Jash discusses carving out a niche early on, building based on data and feedback, and the importance of keeping fundraising top of mind at all points in time. Pop & Bottle Links: - https://www.popandbottle.com/ - https://www.instagram.com/popandbottle/ Startup Savant Links: - https://startupsavant.com/podcast - https://www.youtube.com/@StartupSavantPodcast/ - https://www.instagram.com/startupsavantpodcast/ - https://www.linkedin.com/company/startup-savant/