#71. In this episode of the Startup Savant Podcast, Ethan interviews Melissa and Lee, the co-founders of Frame, a fitness company specializing in Pilates reformers. They discuss their journey from closing their brick-and-mortar studio due to the pandemic to creating a home version of the reformer. The couple delves into the challenges of designing, prototyping and manufacturing a physical product with no experience. Frame Links: - https://www.framefitness.com/ - https://instagram.com/framereformer - https://www.linkedin.com/in/lee-belzberg-7831301b/ - https://www.linkedin.com/in/melissa-bentivoglio-227369222/ Startup Savant Links: - https://startupsavant.com/podcast - https://www.youtube.com/@StartupSavantPodcast/ - https://www.instagram.com/startupsavantpodcast/ - https://www.linkedin.com/company/startup-savant/