#73. Are low-ABV beverages here to stay? The co-founders of Libby, Grant Hemingway and John Green, are on a mission to create a better-for-you wine experience that scales. John and Grant emphasize the need for transparency and authenticity in marketing, and they share their journey of creating Libby as a response to the demand for refreshing, low-alcohol, low-calorie wines. They also discuss the challenges of entering the wholesale market, the importance of understanding consumer preferences, and their mission to make the wine industry more inclusive and accessible. Libby Links: - https://drinklibby.com/ - https://instagram.com/drinklibby - https://twitter.com/drinklibby - https://tiktok.com/@drinklibby Startup Savant Links: - https://startupsavant.com/podcast - https://www.youtube.com/@StartupSavantPodcast/ - https://www.instagram.com/startupsavantpodcast/ - https://www.linkedin.com/company/startup-savant/