#69. In this episode of Startup Savant Podcast, Ethan interviews Rachel Krupa, founder of The Goods Mart. Rachel shares her experience of reinventing the beloved convenience store by offering better-for-you products. She discusses the importance of location in the retail and food industry and trusting your gut as an entrepreneur. Rachel also talks about her journey of balancing her PR agency, Krupa Consulting, with The Goods Mart, and how she redefined her definition of success. The Goods Mart Links: - https://www.thegoodsmart.com/ - https://www.instagram.com/rachkrupa/ - https://www.linkedin.com/in/rachelkrupa/ Startup Savant Links: - https://startupsavant.com/podcast - https://www.youtube.com/@StartupSavantPodcast/ - https://www.instagram.com/startupsavantpodcast/ - https://www.linkedin.com/company/startup-savant/