You’ve developed a great product, but how do you build a successful company around that product? Regardless of product innovation, it can take several years to build a company. Markets change! In addition to investing in R&D, you need to prove market acceptance—then repeat and scale through sales and marketing. This workshop offers a framework designed to help founders and entrepreneurs bridge the product-company gap and includes the best practices for 1. developing foundations, 2. designing to fit, 3. architecting to attract.