Did you know 67% of podcast listeners end up buying something they heard about on a show? With brand recall rates soaring 21% higher than other mediums and 64% of the general population tuning in, podcast advertising is an opportunity you don't want to miss. Let's be honest, though, getting started can feel like navigating a maze. Designed for startups and DTC brands just breaking into podcast advertising, this series aims to simplify and make the process as actionable as possible for you.
Expect to learn everything from the basics to insider insights, directly from the mouths of industry professionals. We’re hosting live sessions every other week, allowing you to jump in with questions and actively participate. Interested in joining our next live session? RSVP to our upcoming sessions and be part of the conversation.
Who We Are: Ossa is a platform for podcast creator management, and we're also the proud home of the Ossa Collective. As a network for "ears that dare to differ," we host over 1,800 podcast hosts and boast 56 million monthly listeners. Whether you're aiming to amplify your brand's voice or just curious about what podcast advertising can achieve for you, we’re here to chat.
Let’s Connect: Are you keen to explore what podcast advertising can do for your brand? We’re all ears. Say hi to us at hello@ossacollective.com.
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Did you know 67% of podcast listeners end up buying something they heard about on a show? With brand recall rates soaring 21% higher than other mediums and 64% of the general population tuning in, podcast advertising is an opportunity you don't want to miss. Let's be honest, though, getting started can feel like navigating a maze. Designed for startups and DTC brands just breaking into podcast advertising, this series aims to simplify and make the process as actionable as possible for you.
Expect to learn everything from the basics to insider insights, directly from the mouths of industry professionals. We’re hosting live sessions every other week, allowing you to jump in with questions and actively participate. Interested in joining our next live session? RSVP to our upcoming sessions and be part of the conversation.
Who We Are: Ossa is a platform for podcast creator management, and we're also the proud home of the Ossa Collective. As a network for "ears that dare to differ," we host over 1,800 podcast hosts and boast 56 million monthly listeners. Whether you're aiming to amplify your brand's voice or just curious about what podcast advertising can achieve for you, we’re here to chat.
Let’s Connect: Are you keen to explore what podcast advertising can do for your brand? We’re all ears. Say hi to us at hello@ossacollective.com.
This is Startup, a limited podcast series brought to you by Ossa Collective.
Join us as we explore the dynamic world of podcast advertising with industry leaders Marla Isackson and Adam Gilbert of Ossa, Bryan Barletta, founder of Sounds Profitable, and Bart Roselli, VP of Growth at Veritone One. In our latest discussion, we unravel the intricacies of how brands can effectively navigate the podcasting advertising landscape to achieve their marketing objectives. Whether you're aiming for customer acquisition, reach, or timely promotions, understanding the strategic deployment of podcast ads, from host-read to dynamic ad insertion, is crucial for success. Our experts share their insights on the importance of aligning podcast advertising efforts with a brand's goals, and how this synergy can optimize performance in the ever-evolving audio space.
The conversation doesn't stop there; we navigate the technological revolution shaking up podcast advertising, addressing listener behavior and the nuances of dynamic ad insertion. Discover why certain ad placements captivate listeners more than others, and how programmatic buying is evolving with the influx of data. Our experts peel back the curtain on the balancing act of ad placement, frequency, and listener engagement, offering a peek into the future of podcast advertising and why staying ahead of the curve could mean a world of difference for your brand.
The conversation shifts to the importance of ad measurement and how recent progress has bolstered advertiser confidence in the accuracy of podcast data. We also consider the impact of ad placement and discuss the complexities of ad technology, including the nuances of dynamic ad insertion and the implications of programmatic buying.
The dialogue culminates with a critical examination of the challenges facing podcast advertising today, from discrepancies between downloads and impressions to the financial repercussions for networks that overextend their ad load. Our guests highlight the significance of strategic ad placement in maintaining listener engagement and preventing fatigue. As we discuss the balance between ad quantity and quality, insights are shared on the selection of the right partners and networks for advertising, emphasizing the removal of subjectivity through research and the value of a long-term commitment to podcast advertising campaigns. Tune in to this enlightening conversation and arm yourself with the knowledge to thrive in the podcast advertising arena.
Want to attend one of our upcoming Startup Series events and be a part of the podcast? Be sure to check when upcoming events are happening by visiting this link: https://lu.ma/u/usr-4BckpHMDUsDGujh
To learn more about podcast advertising and how you can get started, visit our website at ossacollective.com, or connect with us on LinkedIn
This series is hosted by Ossa and features special guests. Ossa is a podcast advertising and creator management platform dedicated to making podcast advertising accessible to brands and creators of all sizes.
Startup Series by Ossa
Did you know 67% of podcast listeners end up buying something they heard about on a show? With brand recall rates soaring 21% higher than other mediums and 64% of the general population tuning in, podcast advertising is an opportunity you don't want to miss. Let's be honest, though, getting started can feel like navigating a maze. Designed for startups and DTC brands just breaking into podcast advertising, this series aims to simplify and make the process as actionable as possible for you.
Expect to learn everything from the basics to insider insights, directly from the mouths of industry professionals. We’re hosting live sessions every other week, allowing you to jump in with questions and actively participate. Interested in joining our next live session? RSVP to our upcoming sessions and be part of the conversation.
Who We Are: Ossa is a platform for podcast creator management, and we're also the proud home of the Ossa Collective. As a network for "ears that dare to differ," we host over 1,800 podcast hosts and boast 56 million monthly listeners. Whether you're aiming to amplify your brand's voice or just curious about what podcast advertising can achieve for you, we’re here to chat.
Let’s Connect: Are you keen to explore what podcast advertising can do for your brand? We’re all ears. Say hi to us at hello@ossacollective.com.
