In this episode of Startup Strategies, Juliana reveals why most founders are losing to competitors they could easily outmaneuver if they just knew where to look. After analyzing competitors for clients across B2B and B2C, she breaks down the exact system she uses to extract competitive intelligence that most founders never find because they don't know what questions to ask the data.

Juliana exposes the five analytical moves that separate founders who scale from founders who stall while their competition quietly captures market share. From traffic mapping that reveals strategic opportunities to platform attribution breakdowns that show you exactly where market leaders are vulnerable, she demonstrates why competitor analysis isn't about copying what's working but finding the gaps nobody else sees.

This conversation reveals why most competitive research is useless vanity metrics and what actually matters when you're trying to build an edge in a crowded market.

Juliana shares:

• Why flying blind on competitor strategy is how you watch someone else raise the Series B you should've raised
• How to use outlier competitors plus stage-similar competitors as different benchmarks
• The platform attribution breakdown that shows you where dominant players are weak
• Timeline analysis for reverse-engineering which campaigns actually drove growth spikes
• Why one meeting notetaker captured 35% of social traffic from a platform the market leader ignored
• How to identify influencer marketing strategies by following the data trail on YouTube
• The difference between value propositions (vague table stakes) and unique viral propositions (immediate yes decisions)
• Using paid advertising public records to see exactly what messaging is converting for competitors
• Why B2B companies are massively underutilizing creator campaigns and how to structure them correctly

Links and resources:

FREE Startup Marketing Cheatsheet

FREE $1M ARR SaaS Marketing Playbook

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Get 20% off monthly and recurring payments with the code Juliana20: https://similarweb.partnerlinks.io/ve4vl4yswwyv

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